Searcher: The Magazine for Database Professionals — and Knitting?

Would someone please tell me why the December 2007 issue of Searcher, which is supposed to be “the magazine for database professionals,” is writing about charity knitting and crocheting? Their Internet Express column, which is usually a helpful discussion and comparison of useful online resources, has resorted to “We Knit the World: Charity Knitting and Crocheting on the Web.” The column starts:

The concept of creating three dimensional objects out of loops of string, aka, knitting and crocheting, fascinates me.

Oy. No fascination here. Now compare that to the magazine’s self-ascribed description:

Searcher: The Magazine for Database Professionals is a unique publication that explores and deliberates on a comprehensive range of issues important to the professional database searcher. The magazine is targeted to experienced, knowledgeable searchers and combines evaluations of data content with discussions of delivery media. Searcher includes evaluated online news, searching tips and techniques, reviews of search aid software and database documentation, revealing interviews with leaders and entrepreneurs of the industry, and trenchant editorials. Whatever the experienced searcher needs to know to get the job done is covered in Searcher.

I think most reference librarians and professional searchers have little professional need to read about how to participate in a group afghan project. Maybe our good friends at Information Today will stick to the point next time.

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